A collection of fun, innovative marketing for Charlotte's Carolina Premier Bank.

This spring, Duke Energy decided to give each of its 7,000 medium-sized business customers a dedicated energy efficiency advisor for free. This person’s entire job is to look at each customer’s business, evaluate their energy usage and then suggest specific things that company can do to save a significant portion on their monthly energy bill (from 5%- 20%). Saturday Brand Communication's task was to create a simple marketing piece that busy business owners would engage with, learn the program and get primed for their next call with their new Duke Energy Account Manager.

This is a miscellaneous collection of advertising done for HMH in Portland, HMH in Charlotte and Saturday, also in Charlotte, NC.

Roush Fenway is a leading NASCAR team and the largest motorsports marketing organization in the world. They have a fantastic story to tell potential sponsors, who ultimately enter into deals worth tens of millions of dollars. But it's a complex story, especially when you tell the broader story of NASCAR as a sports marketing platform. Saturday provided a site strategy, messaging platforms and architecture to get it all done in a single site destination.
Once we got the green light, design and development began. The result is a completely immersive experience for marketers who are interested in sports marketing and need more information about NASCAR, and for those who are sold on NASCAR but are looking for a team partner to achieve success. Since marketers are time-starved we kept content very hierarchical with key takeaway messages leading every section, limited the opportunity for distraction and outbound navigation (e.g. keeping links to a minimum and reducing the number of buttons on most pages) and encouraging use of interactive tools. The hope is for an experience in which users can easily establish where they are on a sales path and quickly find the information which is compelling to them.

Gentle Giant has a great word-of-mouth business in New England, but in Charlotte they're newer and much less well known. Too bad, because they may very well be the best moving company in the world. They hire clean cut athletic young men and women who bring a fun, positive attitude to the job. The muscles, attitude and teamwork combine to make for a quick, even enjoyable move. We used snapshots and quirky humor to attract attention and reflect the company's unique culture.

Hair Care came to us without a name, just a dream: provide free hair cuts -- and a boost in self esteem -- to unemployed people during the bad economy. We loved it and dove right in coming up with a name, logo and event creative work that could be updated as they went city to city. And they did, very soon ending up in New York and other cities where the salon community wanted to donate their skills and time to people in need. A typical event weekend will draw up to 500 people. A single salon will host the event but stylists from other salons will visit to work a shift. A very cool idea!

For 8 years I worked as an art director, then ACD, then CD, and later as a writer/CD for Freightliner Trucks (and its many sister divisions at Daimler). I worked with many great photographers and product people who taught me a lot about this interesting segment of our economy. At one time I counted 13 major product launches, from engines to transmissions to new truck or bus models. For more in this vertical, see: Alliance Parts, Thomas Built Buses, Sterling Trucks.