VP, Creative Director
Re-named, re-branded and re-focused a traditional agency into one prepared for the 21st century yielding award-winning work done in guerrilla advertising, social media, digital and print. Role was to lead the agency philosophy, set and articulate the strategy, act as primary copywriter in all mediums as well as creative director leading designers, art directors and writers for all clients, all mediums. Oversaw the agency’s own brand development plus social media outreach. Banking, hospitality, NASCAR, beverage, real estate, healthcare.
HMH in Charlotte
GM, Creative Director
Grew a new office from an account service outpost to #8 in Charlotte in measured media. Prospected new business and led pitch efforts. Landed key clients to provide foundation for growth and staff development. Involved in all aspects of agency management and marketing. Recruited and hired in nearly all disciplines for a full-service office including GM and other senior personnel. Participated in operations group, reported to president. AAAA-training. Concepting, writing and art direction, plus creative direction of teams.
HMH in Portland
Associate Creative Director, Art Director
Led creative teams to win significant business for HMH. Art direction and writing of print, broadcast and online for a variety of integrated campaigns. Rebranding, product launches, B2B, consumer. Pizza, beer, trucks, insurance, financial, transit and industrial goods.
Art director for a diverse range of clients: Retirement housing, medical products, human resources technologies, work apparel, education, baked goods, building products, retail nursery, more.
Portland office marketer for this fast-growing, Seattle-based staffing firm specializing in creative talent, especially in emerging media. Clients were traditional and digital agencies and corporations such as Nike.
PSU, School of Business Administration