• Client: Roush Fenway Racing > go there
    Project: NASCAR team sports marketing microsite
    Audience: CMOs, brand managers, sports marketers
    Role: Strategy, messaging, UX, creative direction, writing
    Agency: Saturday
  • Client: Onslow Memorial Hospital > go there
    Project: Website design, content management and social media integration
    Audience: Residents of Onslow County, NC, patients, moms, potential employees, media
    Role: Creative direction, writing
    Agency: Saturday
  • Client: Onslow Memorial Hospital
    Project: Mobile website
    Audience: Residents of Onslow County, NC, patients, moms, emergency, wellness
    Role: Creative direction, writing
    Agency: Saturday
  • Client: AAF Charlotte > go there
    Project: 2013 Addy Awards website
    Audience: Charlotte creative and marketing industry
    Role: Planning, creative direction, design, writing
    Agency: Saturday
  • Client: Brixx Wood Fired Pizza
    Project: Website
    Audience: New and existing Brixx customers, pizza and beer lovers
    Role: Strategy, UX, creative direction, writing
    Agency: Saturday
  • Client: Brixx Wood Fired Pizza
    Project: Mobile web
    Audience: Beer and Pizza lovers; task driven and locally-focused
    Role: Creative direction, writing
    Agency: Saturday
  • Client: AAF Charlotte > go there
    Project: Online social multi-player game
    Audience: People who like to hex other people
    Role: Concept, creative direction, writing
    Agency: Saturday
  • Client: Nehst Studios (pronounced "Next")
    Project: Promotional landing page for pilot concept
    Audience: Cleveland Browns fans, cooking show and reality TV fans
    Role: Creative direction, writing
    Agency: Saturday
  • Client: Inner Peaks > go there
    Project: Company website
    Audience: New and experienced climbers
    Role: Planning, writing, design, Wordpress
    Agency: Saturday
  • Client: Brawley's > go there
    Project: Multi-functional landing page with Facebook link, map, email and newsletter subscription
    Audience: South Charlotte residents interested in wine and beer
    Role: Creative direction, writing
    Agency: Saturday
  • Client: Barron & Homesely Orthopedic Specialists > go there
    Project: Website
    Audience: Active adults with pain or an injury who want to restore their lifestyle
    Role: Creative direction, writing
    Agency: Saturday
  • Client: Crescent Communities > go there
    Project: Community Website
    Audience: Consumer, upper income, active retired
    Role: Strategy, messaging, UX, creative direction, writing
    Agency: Saturday

  • Client: Crescent Communities > go there
    Project: Community Website
    Audience: Families seeking an active seaside community
    Role: Strategy, messaging, UX, creative direction, writing
    Agency: Saturday
  • Client: EC Ortho > go there
    Project: Website
    Audience: Residents of Jacksonville, NC and surrounding Outer Banks area seeking orthopedic care
    Role: Creative direction, writing
    Agency: Saturday
  • Client: C.A. Short
    Project: Email marketing
    Audience: Hospital HR managers looking for staff recognition  and rewards solutions
    Role: Strategy, creative direction, writing
    Agency: Saturday
  • Client: C.A. Short
    Project: Lead generation landing page
    Audience: Hospital HR managers interested in obtaining a employee recognition proposal
    Role: Strategy, creative direction, writing
    Agency: Saturday
  • Client: Schneck Medical Center
    Project: Website
    Audience: Residents of Seymour, Indiana seeking a great health provider and employer; media
    Role: Creative direction, writing
    Agency: Saturday
  • Client: Primland
    Project: Email marketing
    Audience: People looking for a romantic Blue Ridge getaway; targeted demographic attributes
    Role: Strategy, creative direction, photography art direction, writing
    Agency: Saturday
  • Client: Primland
    Project: Lead generation landing page
    Audience: People seeking more information on Primland's Valentine's Day promotion
    Role: Strategy, creative direction, photography art direction, writing
    Agency: Saturday
Projects